PR Newswire Strengthens Agility Platform with Monitoring and Targeting Enhancements
Improved workflow and results for media monitoring and precision media targeting
Access to additional UK newspaper and magazine content from NLA media access
LONDON, 12th May, 2015/PRNewswire/- PR Newswire has successfully integrated media targeting, distribution, monitoring, reporting and ROI results into its Agility platform, providing users with an improved workflow and more comprehensive results. These are the latest updates as part of PR Newswire’s overall development strategy to make consistent enhancements to the Agility platform, driven almost exclusively by customer feedback.
Agility’s monitoring capabilities now include enhanced metrics and the ability to analyse trends to better inform future campaigns. Visibility Reports from newswire distribution and email ROI reports are now consolidated so that clients can see the success of their wire and email campaigns in one place. Email ROI has also been improved to show valuable information on delivery success and open rates of emails, links and attachments.
“PR Newswire develops Agility according to the needs and ambitions of our clients,” said Lisa Ashworth, CEO and President, PR Newswire EMEA and India. “We introduce new features every six weeks, each the result of continuous consultations with colleagues and clients all over the world. In an ever-changing marketplace, our aim is to offer customers a platform that is easy to use and meets all of their needs in one place.”
Another addition is that users of Agility’s monitoring service can now monitor UK copyright-protected articles from NLA media access, providing access to the online content from 1,400 national and regional newspapers, over 750 magazines and 1,100 + news websites. With access to NLA’s content, licensed clients will be able to see where they’ve been mentioned across key UK publications, a critical component in measuring the success of their campaigns.
Agility’s new dashboard offers several new ways to customise data to make tracking and managing campaigns easy from one intuitive interface. By dragging and dropping customised widgets onto their Agility dashboard customers can keep an eye on several key topics and access monitoring and targeted email distribution reports to help them identify and participate in conversations around their brand. Each user on an account can personalise a dashboard so team members can narrow their focus to the information that matters most to them.
PR Newswire’s Agility platform is a powerful tool built to evolve with the industry it serves, developed in an agile manner that provides rapid and flexible responses to the needs of customers.
Agility enables users to monitor topics across the web through interactive graphs that display topics over a period of time. Social posts, news articles, and blog posts are fed directly into a system that allows marketing and PR professionals to immediately engage with the content and influencers.
PR Newswire’s journalist and influencer database is the most extensive in the industry. Agility’s targeting tools help users to research previous articles, biographies, contact preferences, social profiles and even Klout scores to help identify relevant journalists, bloggers and media outlets.
Agility allows users to easily distribute news releases, newsletters, and announcements. Subscribers can access PR Newswire’s industry-leading content distribution network, or build customised media outreach lists, personalised with recipient contact names.
The ability to demonstrate ROI is always top of mind for PR and marketing professionals, and with Agility, users can prove value and understand the impact of their communications efforts with elegant reporting. Customisable and shareable reports measure activity, engagement, sentiment and media trends to help understand the full impact of a campaign.
PR Newswire (www.prnewswire.co.uk) is the leading global provider of PR and corporate communications tools that enable clients to distribute news and rich content across traditional, digital and social media channels in real time with full actionable reporting and monitoring.
Producing, optimising and targeting news and content across the world’s largest multichannel distribution network and offering the most accurate and frequently updated opted in journalist databases for over 60 years PR Newswire has a truly global reach serving clients across EMEA, India, the Americas and Asia-Pacific.
PR Newswire is part of UBM plc
Source: PR Newswire EMEA & India
Imogen Powell-Shaw, Marketing Manager - EMEA and India, PR Newswire.